how google trigger which ad to show on search network?
Can someone let me know how / what google exactly find and trigger ad on the keyword which user types on search network.
I am seeing people are searching for my keywords but the ad is apearing is different.
Like I have keyword - kids birthday party halls
but google shows simple ad which is only birthday party halls.
Even I have created seperate ad for kids birthday party it won't triggering.
Re: how google trigger which ad to show on search network?
The simple answer is that the keyword which results in a higher ad-rank will trigger the ad. However, there are so many exceptions, that the number of combinations is a matrix you need a computer program to calculate the winning keyword.... In the past, the question:"which keyword would trigger the ad, if more than one keyword matched the search query" was answered, due to the complexity, in a series of 3 (!) consecutive blog posts,
The method, commonly used, to avoid the ad triggered by the wrong keyword is to avoid "duplicate " keywords, or to use negative keyword. Other strategies would be to break keywords by match types - But I will keep that for another discussion. (Not to complicate the issue further).
Here is the modern, simplified version, of the article I mentioned. (Read over a cup of coffee in a quiet place...)
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