how do you know if some one clicks on your ad is genuine ?
Re: how do you know if some one clicks on your ad is genuine ?
Hello George and welcome,
@George F wrote:
so how can you know if some one clicks on your campaign is a genuine client or your competition clicking on you to get you of the first page and cost you money ?
I know this is the first question which comes in every advertiser's mind before they start with any advertising platform including Google Adwords
Talking specifically about Google Adwords, I would say that if you do a little bit of research, you will find that Clicks and measurement of clicks in Google Adwords is certified with the industry standards and Media Rating Council (MRC).
I would suggest you to read more on this here: https://support.google.com/adwords/answer/2616016
Also, Google has high end tools and techniques to track any unwanted or invalid click activity happening across Adwords. If they found something like this, the amount is automatically credited back to the advertiser's account. You can read more on click quality control in this reference: http://www.google.com/ads/adtrafficquality/invalid-click-protection.html
Hope that helps!