how do you improve the performance of the campaign?
Re: how do you improve the performance of the campaign?
Hi Koppuravuri V,
This is a hard question to anwser without us being able to see the specifics of your account.
I would suggest that you review this article: https://support.google.com/adwords/topic/3121947?hl=en&ref_topic=3119106 as it will give you many optinons for optimisation based on what your specific needs are.
I would also consider reading "How to Meet Your Business Goals by using Google AdWords" in our Community here: https://www.en.adwords-community.com/t5/Basics-for-New-Advertisers/How-To-Meet-Your-Business-Goals-U...