how can we use the campaigns to get more calls and enquiry?
I am having Adwords Account for my website www.security-testing.net This is fully security audit for a website.
This am doing Search Ads for a keyword " Website security checker " ,"Website security" following keywords are getting clicks and CTR rate is 2.80% but till now i did not get any enquirers.Can you any one suggest and do optimize the getting leads.
Re: how can we use the campaigns to get more calls and enquiry?
If you're getting the right kind of traffic (you can analyse search terms, refine keywords, use match types) the next thing you can look at is the landing page. Which page are you using as a landing page?