AdWords
2.6K members online now
2.6K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

how can we increase traffic

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

 

Hi experts, i would like to get your views on the current account i'm handing. its been a month since he started the campaign this guy, and the current account we have low search volume keywords, low impression keywords, and weekly we are only getting less-than 10 clicks except for the website domain name. i believed that instead of using the domain name we should using a keyword. please help me to understand more what is he doing. cause base on my experience before by this time we should have already have 20-40% increase on traffic. and mostly our traffic came from organic and social media clicks. it would be a great help for me if you could explain me this one. is this applicable?  Thanks in advance 

pak syet.PNGpak u pa.png

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Trapper M
May 2016

Re: how can we increase traffic

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Hi Trapper M,

Keywords with status "Low search volume" will not get any impressions and could be deleted from the AdWords campaigns - https://support.google.com/adwords/answer/2616014
The best practise is seperating Search and Display campaigns, because users acts differently when they search something and when they surf the internet and visit sites in Google Display Network (in common they are have rest and looking for some entartaiment). Sources have strong affection on conversions rate, so bids should vary - at search they are higher, at GDN usually lower. Also at GDN image banners generally works better than texts ads.

Impressions volume is low, but it maybe because of too specific geo targeting.

AdWords has great article on how to create ad campaign https://support.google.com/adwords/answer/6238024 it can give you more clearer sight on what your manager is doing.
Also try to ask him about strategy and future results that he is expecting from work.

View solution in original post

Re: how can we increase traffic

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆
Hi Trapper,

Yes, you are right you should find more keywords relevant to your Products & Services and add those keywords in the campaign according to relevant ad group theme.

You can also cross check the following with your campaign manager who is managing currently:-
Text Ads is relevant or not
Target Location is right or not
Bid & Budget is enough of not
You can cross check Organic Traffic Search Query and find more keywords related to those query and add those keywords in the campaign.

Please find below the help section of AdWords:-

Help - https://support.google.com/adwords/?hl=en#topic=3119071
Best Practices - https://support.google.com/adwords/answer/6154846?hl=en

Thanks,
Anand

Re: how can we increase traffic

Rising Star
# 3
Rising Star
Hello Trapper M, it's hard to give detailed istructions without having a look inside your AdWords account but here are some of things which should help in your case:
- check Impression share metrics and average positions to make sure that your bids are high enough
https://support.google.com/adwords/answer/2497703?hl=en
- test other campaign types, for example if you are only using search campaigns you can add remarketing or display ads
https://support.google.com/adwords/answer/2567043
Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: how can we increase traffic

Follower ✭ ☆ ☆
# 4
Follower ✭ ☆ ☆
You can check what ammount of work he did in your AdWords account - tab "Tools" --> "Change History"
Normally specialist should constantly add new ad grous and keywords, testing bids to gain best ROI or number of conversions.

Re: how can we increase traffic

[ Edited ]
Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

So yeah guys i have screenshot our adwords campaign. so basically this is run already for a month. as you can see, the clicks are really below on expected clicks same as the search volume and the impressions. and yeah the campaign type will be a display and search. this will be an example of the keywords (+adelaide +wealth +creation +accountants) well honestly im not sure about wealth and creation though. and im not sure why are we using a low search volume keyword i asked him why? (he said he dont wanna compete with the high search volume keyword) somehow i didn't question him at all since i don't have enough knowledge on adwords. how about your thoughts?

Marked as Best Answer.
Solution
Accepted by topic author Trapper M
May 2016

Re: how can we increase traffic

Follower ✭ ☆ ☆
# 6
Follower ✭ ☆ ☆
Hi Trapper M,

Keywords with status "Low search volume" will not get any impressions and could be deleted from the AdWords campaigns - https://support.google.com/adwords/answer/2616014
The best practise is seperating Search and Display campaigns, because users acts differently when they search something and when they surf the internet and visit sites in Google Display Network (in common they are have rest and looking for some entartaiment). Sources have strong affection on conversions rate, so bids should vary - at search they are higher, at GDN usually lower. Also at GDN image banners generally works better than texts ads.

Impressions volume is low, but it maybe because of too specific geo targeting.

AdWords has great article on how to create ad campaign https://support.google.com/adwords/answer/6238024 it can give you more clearer sight on what your manager is doing.
Also try to ask him about strategy and future results that he is expecting from work.

Re: how can we increase traffic

Rising Star
# 7
Rising Star

Hello, your screenshot doesn't give full information. It seems you are getting some traffic but I am not sure what are your targets. Also did you check search impression metrics and did you perfrom research using keyword planner to check traffic volumes for keywords which you have in your account? It might be that you just don't have enough keywords.

 

You can keep keywords with "Low search volume" as there is no harm from them - actually they generate traffic, here is a screenshot from one of my accounts:

Cheers, Alexey
UAWC Agency
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: how can we increase traffic

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
personally i think our low search volume is getting us traffic but Not that high enough as expected. and i also believed that searching for a low search volume keywords should be exact to be trigger right? and this will take time to have clicks? and my boss want's it to have a conversion as he said he never had a conversion on a PPC campaigns. any thoughts?

how can we increase traffic

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi

Dear i want put my add on Google. 

Can you help me thanks