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how can i be on the frist page

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

how can i be on frist page

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: how can i be on the frist page

Community Manager
# 2
Community Manager

Hi Dell s, 

 

What I would reccomend is you start by reading these articles:

You can also use the Help Center to find answers to your questions.

 

Kathleen

Marked as Best Answer.
Solution
Accepted by KathleenG (Community Manager)
September 2015

Re: how can i be on the frist page

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Dell,

This article in the help center answers your question directly: https://support.google.com/adwords/answer/2472742. I'll also explain here.

To have your ad appear on the first page of the search results, its ad rank needs to be high enough to allow it to appear. Ad rank is made up of two components: your bid and your quality score.

Improving your quality score is one important way of improving your performance with AdWords as a whole. You can learn more about quality score here: https://support.google.com/adwords/answer/2454010?hl=en, but basically it's a measure of how relevant your ads are to searchers who type in a particular keyword. For example, if you're bidding on the keyword "black t-shirts," your ad should talk about black t-shirts, not blue t-shirts or long-sleeve t-shirts or cotton t-shirts. Make sure you're grouping your keywords into specific ad groups, and not just lumping a whole bunch of loosely-related words together.

The better your quality score is, the less you need to bid to appear in a particular position.

With the other piece of ad rank, your bid, you simply need to bid high enough to appear. One way to get an idea of how high you need to bid is to add the column "Estimated First Page Bid" to your interface. Learn how here: https://support.google.com/adwords/answer/2472742. This number may not always be accurate, but it's good to check. If this amount is higher than you want to pay, then work on improving your quality score.

Hope that helps!