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highlight the text in text ad

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# 1
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Hi All

 

I had seen some ad in google that some of the text are bold or highlighted...Kindly inform me how can i do this in my campaign.

 

see the below example

In first line of the ad andaman is bold

 

 

Book directly with Andaman Experts!

Great deals on Travel Packages.

 

Thanks in Advance

Pahal‎

 

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: highlight the text in text ad

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# 2
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Hi Pahal,

The keyword is bolded when the search phrase matches the text in an ad.

So just say you do a search for 'Andaman Holiday Packages', the term Andaman and Packages will be bolded.

It's not something you can just do in your ads unfortunately.

Hope this helps,
Sarah.

Re: highlight the text in text ad

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# 3
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Oh its like that...

Thanks Sarah.

Re: highlight the text in text ad

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# 4
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Using keyword insertion, as explained in:

https://support.google.com/adwords/answer/2454041?hl=en

In lots of cases (see the link for exceptions), the headline text will match the search keywords, and so they will be bolded.

Regards,
Diego.