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high keyword volume but low impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a keyword term that has over 3 million avg monthly searches but I only receive may be 150 - 200 impressions does anyone know why this is? I have the keyword set at broad match.

 

Many thanks

Keith

1 Expert replyverified_user

Re: high keyword volume but low impressions

[ Edited ]
Rising Star
# 2
Rising Star

Hi there,

May be the your bids aren't high enough to win the auction. You could check the estimated first page bid and try bidding that amount.

- Sumanth

Sumanth Sridhar

Re: high keyword volume but low impressions

[ Edited ]
Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Keith,

I recommend you to read the following adwords help article for better understanding of traffic estimates.
https://support.google.com/adwords/answer/3022575?hl=en

Re: high keyword volume but low impressions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks Sumanth I will check out the bids