AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.3K members online now
4.3K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

high keyword volume but low impressions

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have a keyword term that has over 3 million avg monthly searches but I only receive may be 150 - 200 impressions does anyone know why this is? I have the keyword set at broad match.

 

Many thanks

Keith

1 Expert replyverified_user

Re: high keyword volume but low impressions

[ Edited ]
Rising Star
# 2
Rising Star

Hi there,

May be the your bids aren't high enough to win the auction. You could check the estimated first page bid and try bidding that amount.

- Sumanth

Sumanth Sridhar

Re: high keyword volume but low impressions

[ Edited ]
Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Hi Keith,

I recommend you to read the following adwords help article for better understanding of traffic estimates.
https://support.google.com/adwords/answer/3022575?hl=en

Re: high keyword volume but low impressions

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Thanks Sumanth I will check out the bids