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# 1
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five different customer are running the ads with same keywords and products are and all are opted for automatic bidding,how will google trigger the ads in this case?


1 Expert replyverified_user

Re: hello

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# 2
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Hi Santosh,

Ads featuring on Google are based on ad ranking, which is a product of quality score and bid amount. Hence ad with the best ranking would feature on the first position and others would take the following positions based on their ad ranking for that particular search term. Please read more about ad rank here and also watch the video for better understanding.

Hope that helps,

Sumanth Sridhar