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getting clicks but not lead .

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi, i am running adwords campaign for my travel site www.indivinejourneys.com . I targeted USA market & i am getting clicks but not lead . Some one can guide me what are the reasons . Many thanks Zaki

1 Expert replyverified_user

Re: getting clicks but not lead .

[ Edited ]
Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Hello,

 

Getting a lot of clicks with no leads can be caused by using broad match keywords. So for starters let's review some of your account specifics :

 

1) What match types do you use

2) What campaign types do you run ( search , display)

3) Do you look at the search terms to build a negative keyword list ?

4) How many clicks did you get vs. how many leads so far ?

 

I see that you have google analytics installed but no conversion tracking and no remarketing code.

 

There is also a rendering problem with your "quick inquiry" form on the main page ,positioned on the right-middle side of the page,  on various browsers like firefox or some of the browsers for Mac OS X , the last field is hidden and it cannot be submitted. On my screen it looks like this :

 

enquiry-problem.png

 

You can see how it renders in various browsers via this tool :

 

http://browsershots.org/http://www.indivinejourneys.com/

 

 

 

If you are into reading, here is a good guide on how to generate leads :

 

http://www.phillymarketinglabs.com/paid-search-for-lead-generation-tracking-understanding-and-evalua...

Re: getting clicks but not lead .

Explorer ✭ ☆ ☆
# 3
Explorer ✭ ☆ ☆
Hi Jayden,

What is your CTR? If CTR is good, then you may consider optimize your landing page. If not, consider optimize you keywords and Ad copies.

Regards,
Gokul

Re: getting clicks but not lead .

Explorer ✭ ✭ ☆
# 4
Explorer ✭ ✭ ☆
You said you are getting clicks. Do you if it is from Search Network or Display Network?

What is your Campaign Type?

If you are new to Adwords, I would prefer you to choose Search Network Only Campaign first. First start acquiring visitors from Search Network.

If you are using Display Network Campaign, I would prefer you not to use it if you are not sure of how to use it. Just by adding a banner or text ads to your Display Network campaign may not fetch you better result as it requires you to perform Manual Placement Analysis in choosing better placements for your business. I would prefer you to go through http://www.google.com/ads/displaynetwork/ and https://support.google.com/adwords/answer/2471182?hl=en before you start with Display Network.

Let's now focus on Search Network, To make your campaign Search Network Only, please go to campaign settings and change the Type to "Search Network Only".

For Search Network, Keywords are the key. If you have generic Keywords in place, you will be in loss for sure. Start with Specific Keywords first. For example, if you are running an inverter shop, I would prefer choosing "buy APC inverter" as my keyword instead of just "inverter". I would target those who already analyzed about inverter and decided to buy APC inverter.

Also use various keyword match types "exact", "phrase" and "Broad Match Modifier". Do not start with "Broad" match keywords. How it works https://support.google.com/adwords/answer/2497836?hl=en

Finally the structure of your campaign and adgroups for ROI. Do not just create a campaign and one Adgroup inside and include all your keywords and all your Ads Variations inside. This is not going to solve your problem. Have multiple specific Adgroups for specific keyword and specific Ad for every Adgroup reflecting your Keyword. And finally land them to specific page they are looking for. Do not land all users to your home page.

Regards,
Balu.

Re: getting clicks but not lead .

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Adrian,

Thanks for your reply. I am using phrase & exact match key words for search network only . I will rectify the enquiry page.
Here is July adword performance
July AdWords Account Performance



Account overview
Total cost for July: INR5,863.07
CLICKS

60
People who clicked your ad
IMPRESSIONS

5,706
People who viewed your ad
CLICKTHROUGH RATE

1.05%
(CTR) People who clicked your ad after seeing it
AVG. COST-PER-CLICK

INR97.72
(Avg. CPC) Average amount you pay for each click
from June from June from June from June

Your top-performing campaign
on all devices
Top-performing ad
Your ad that received the most clicks and ad views.

Kerala tour package
indivinejourneys.com
1US$= INR 58 Fixed exchange rate
Hurry! Book early & Save More
8
CLICKS 833
IMPRESSIONS
Top-performing keywords
Your keywords that received the most clicks
and ad views.

[rajasthan tour]
[kerala tours]
[rajasthan tourism]
kerala tourism
"kerala backwaters"
'Kerala tour Packages'
33 Clicks
3,192 Impressions
1.03% Clickthrough rate
INR93.22 Avg. cost-per-click

Hope this info will help you to give right guideline
thanks
Zaki

Re: getting clicks but not lead .

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hi Balu,

Thanks for your reply. I am running campaign add on Search Network Only. Here is my July adword campaign report
Account overview
Total cost for July: INR5,863.07
CLICKS

60
People who clicked your ad
IMPRESSIONS

5,706
People who viewed your ad
CLICKTHROUGH RATE

1.05%
(CTR) People who clicked your ad after seeing it
AVG. COST-PER-CLICK

INR97.72
(Avg. CPC) Average amount you pay for each click
from June from June from June from June


Top-performing ad
Your ad that received the most clicks and ad views.

Kerala tour package
indivinejourneys.com
1US$= INR 58 Fixed exchange rate
Hurry! Book early & Save More
8
CLICKS 833
IMPRESSIONS
Top-performing keywords
Your keywords that received the most clicks
and ad views.

[rajasthan tour]
[kerala tours]
[rajasthan tourism]
kerala tourism
"kerala backwaters"
Campaign overview
Your campaign that received the most clicks and ad views.

Your top-performing campaign
on all devices

'Kerala tour Packages'
33 Clicks
3,192 Impressions
1.03% Clickthrough rate
INR93.22 Avg. cost-per-click
Your top-performing campaign
on mobile/tablet devices

'Kerala tour Packages'
11 Clicks
945 Impressions
1.16% Clickthrough rate
INR91.68 Avg. cost-per-click

Hope this info help you to advise right suggestion.

thanks

Zaki

Re: getting clicks but not lead .

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Hi, Same with me. I am doing google adwords for my taxi service website http://katrataxiservices.in/ . Every day a lot of clicks on my website but getting no leads. Some days few leads are coming but its not useful. Kindly Suggest what changes i have to made. I know very well that Price which I am offering is best price among the others.

Thanks.
MAnish

Re: getting clicks but not lead .

Community Manager
# 8
Community Manager
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