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excluding "win" from ad group with broad match of "windows"

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# 1
Visitor ✭ ✭ ✭

I am getting a lot of lottery based keyword traffic by way of the single word "win" among a phrase such as "win for life".  This is in an ad group relating to a contractor offering window replacement services.  How can I exclude queries that mention "win" in the phrase as a stand along word?  I'm afraid if I use a regular negative keyword for "win" it will kill all of the "window" traffic along with it.

 

Thanks for your help!

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Accepted by topic author lwood1qz
September 2015

Re: excluding "win" from ad group with broad match of "windows"

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# 2
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No, negatives are not broad matched.  You can use:

 

-win

 

in your keyword list.

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Marked as Best Answer.
Solution
Accepted by topic author lwood1qz
September 2015

Re: excluding "win" from ad group with broad match of "windows"

Participant ✭ ☆ ☆
# 2
Participant ✭ ☆ ☆

No, negatives are not broad matched.  You can use:

 

-win

 

in your keyword list.

Re: excluding "win" from ad group with broad match of "windows"

Participant ✭ ☆ ☆
# 3
Participant ✭ ☆ ☆

Also, you could use modified broad matches for your window keywords.  IOW, instead of using traditional broad matches, replace window with +window and windows with +windows in your keyword lists.  See:

 

http://support.google.com/adwords/bin/answer.py?hl=en&answer=175280

Re: excluding "win" from ad group with broad match of "windows"

RKK
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# 4
RKK
Visitor ✭ ✭ ✭

Negative match are Google ways to reduce your costing so that you get more business