exclude low income zip codes[ Edited ]
November 2013 - last edited November 2013
Hello good people,
My client has given me the daunting task of excluding zip codes with low median incomes, within our trageted regions, from the entire account. Before I get started on this task, does anybody have any advice on how to make this easier, because I am feeling quite intimidated and don't want to get started until I am confident that I have figured out the best way to go about it. Has anybody ever done something like this before or heard of anybody doing anything like it?
Thanks in advance for whatever advice anybody can give me.
Re: exclude low income zip codes
Hmm.... Adwords does not offer to target by areas based on median / average income.
What you could do is get this data from the "US Bureau of Statistics" , and exclude the lower-income zip codes manually.
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