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exact match type

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi,

 

Pls guide me the option i have selected is the right one

 

Change match type from:
 
Broad match
Exact match
Phrase match

 

mathch type to - 

 

Broad match

Exact match
Phrase match
 
I want my ads to be display only for location based keywords like "property developpers coimbatore" and not for "property developpers
 
Please suggest your ideas..thanks
 
 

 

1 Expert replyverified_user
2 ACCEPTED SOLUTIONS

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Sam Div
September 2015

Re: exact match type

Top Contributor
# 3
Top Contributor
Hi Pricol P,

If you want to show up for keywords that includes location in it. I would advise you to add all location keywords in BMM, Phrase and Exact.

BMM would be: +property +developer +coimbatore
Phrase would be: "property developer coimbatore"
Exact would be: [property developer coimbatore]

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Sam Div
September 2015

Re: exact match type

[ Edited ]
Collaborator ✭ ☆ ☆
# 5
Collaborator ✭ ☆ ☆

Great suggestions from @y2k_chapin 

Couple of more points

If you want to show up your ads for  'property developpers coimbatore' search query but not on 'property developpers' then you should have

 [property developpers coimbatore] - Exact match

 "property developpers coimbatore" - Phrase match 

 +property +developpers +coimbatore - Modified broad match

also you can ad exact and phrase negative as if you are running this on broad match.

[property developpers]

"property developpers"

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

View solution in original post

Re: exact match type

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆
hi Pricol,

I assume you want your ads to show for the keyword property developpers coimbatore not property developpers. Fo rthis you need exact keyword match so the keyword should be like this [property developpers coimbatore] .

Also to add you can restrict your ads to show only to coimbatore visitors . so that any one searching from coimbatore for the keyword property developpers will see your add. I assume thats what you wanted , your ads to be shown to coimbatore visitors.

y2k_chapin

Marked as Best Answer.
Solution
Accepted by topic author Sam Div
September 2015

Re: exact match type

Top Contributor
# 3
Top Contributor
Hi Pricol P,

If you want to show up for keywords that includes location in it. I would advise you to add all location keywords in BMM, Phrase and Exact.

BMM would be: +property +developer +coimbatore
Phrase would be: "property developer coimbatore"
Exact would be: [property developer coimbatore]

Thanks
Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: exact match type

Top Contributor
# 4
Top Contributor
Read more here about match types:

BMM: http://www.google.co.in/ads/innovations/bmm.html
Phrase: https://support.google.com/adwords/answer/2407784?hl=en
Exact Match: https://support.google.com/adwords/answer/2407781?hl=en

- Neha
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author Sam Div
September 2015

Re: exact match type

[ Edited ]
Collaborator ✭ ☆ ☆
# 5
Collaborator ✭ ☆ ☆

Great suggestions from @y2k_chapin 

Couple of more points

If you want to show up your ads for  'property developpers coimbatore' search query but not on 'property developpers' then you should have

 [property developpers coimbatore] - Exact match

 "property developpers coimbatore" - Phrase match 

 +property +developpers +coimbatore - Modified broad match

also you can ad exact and phrase negative as if you are running this on broad match.

[property developpers]

"property developpers"

Hope this helps

 

Regards, Nik
LinkedIn  |   @nikhilparachure | My Blog

Re: exact match type

[ Edited ]
Explorer ✭ ☆ ☆
# 6
Explorer ✭ ☆ ☆

Hi Pricol P,

 

If you want to make sure you only target search for a specific location, you have to use BMM, phrase or exact matches, but I don't recommend combining them all together (duplicating). I recommend you look at each keyword and see what makes more sense.

 

Also, you can add phrase matches such as "property developers" as negative keywords, to make sure you don't show up.

 

For example, if you decide to add the keyword "the best property developers in coimbatore", this is something that probably won't have enough volume as an exact match, therefore would be more sensible to add a BMM "+best +property +developers +coimbatore"

 

Also, I think y2k_chapin has a good point, when he mentions locations. If you wish to target a specific location, I suggest you have a look at AdWords location targeting.

 

Diogo