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exact match type keyword have 10 quality score & cpc is increasing. how to reduce the cpc??

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
 
2 Expert replyverified_user

exact match type keyword have 10 quality score & cpc is increasing. how to reduce the cpc??

Top Contributor
# 2
Top Contributor

Hi Deepika,

 

Check your competitors status. You can run the auction insight reports and check how your competitors are becoming aggressive in that particular keywords.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

exact match type keyword have 10 quality score & cpc is increasing. how to reduce the cpc??

Eva Rising Star
Rising Star
# 3
Eva Rising Star
Rising Star

Hi @deepika

 

You can decrease your bid amount, but it will affect your ads position. It's a short term solution. 

In a long-term you may try testing different ad copies, landing pages to find the optimal strategy to reduce cpc for this keyword. 

 

 

Regards,
Eva

exact match type keyword have 10 quality score & cpc is increasing. how to reduce the cpc??

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Rakesh,

 

apart from auction insights, what levers i can check to reduce the cpc.

exact match type keyword have 10 quality score & cpc is increasing. how to reduce the cpc??

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Hi eva,

 

my keywords quality score is 10 that means my ad copies, landing page quality all are meeting the criteria. apart from this what levers i can check to reduce the cpc