AdWords
3.9K members online now
3.9K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

exact match: cooking school VS school cooking

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi. 

 

I want to do two exact match terms as my keywords:

[cooking school]

[school cooking]

 

anybody can see these words are totally different in meaning.

 

when i try to make them my keywords, adwords gives me an error saying,

"item not found"

 

why is that?

how do I fix it?

Do i have to make two different adwords accounts for each keyword?

1 Expert replyverified_user

Re: exact match: cooking school VS school cooking

Top Contributor
# 2
Top Contributor

Hi,

 

The two words are not identical, you can keep both the keywords in Exact. however if want to keep it in broad, you can keep one keyword from any of them. AdWords treats both exact keywords in differently, not consider identical in exact match type.

Do i have to make two different AdWords accounts for each keyword?

No, You can keep both the keywords in same AdGroup and Campaign, there is no need to create other AdWords account for this.
==========================================================================
when i try to make them my keywords, adwords gives me an error saying,
"item not found
==========================================================================

Where are you getting such message, can you add the screenshot of the issue.

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: exact match: cooking school VS school cooking

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
I successfully added both
[team sports]
[sports team]

But now it says,

"Your ad isn't being shown for this keyword because there may be other ads within your account that are ranked higher and have similar keywords. "

For one of the keywords and NOT the other. BUT this is not true. I have ZERO duplicate keywords.

What can i do?

Re: exact match: cooking school VS school cooking

Top Contributor
# 4
Top Contributor
HI,

Can you investigate in your account, are some keywords identical (means keywords are in singular and plural both).

e.g. [team sports], [team sport], [teams sport],
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’