ehanced cpc vs Conversion Optimizer
Happy New Year Everyone!
I am looking to test various campaigns with either enhanced CPC and Conversion optimizer. I have had some positive results with the conversion optimizer, whilst it hasn’t really driven extra sales, it has improved ROI. Whilst the improved ROI is great I am chasing extra volume and conversions, would enhanced CPC be more suited to this or would increasing my CPA for Conversion optimizer be sufficient?
Re: ehanced cpc vs Conversion Optimizer
Hi Jonny, sorry, lots of questions before I can give a sensible answer!
How many conversions are you seeing per month in these Campaigns? What's the nature of the conversions; are they sales, leads, page visits or something else? What Impression Share do your Campaigns run at currently? What's your typical Quality Score for Keywords?
I'm asking these questions because it could be the quickest and easiest route to increased volume lies outside of the ECPC/CPA decision.