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dynamically inserted keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

can you have an adgroup, with a bunch of keywords that you would like to dynamically be inserted if they are used as the search term, and others that you want to be used to trigger the ad but NOT dynamacially inserted? or do you have to set up two different ad groups?

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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: dynamically inserted keywords

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: dynamically inserted keywords

Top Contributor
# 6
Top Contributor
I'm not sure if this means the ad gets disapproved or (more likely) that the ad will not appear in that format - there will likely be other keywords and formats that would meet with approval. It would make sense that the block would be on the keyword - for that specific ad.... rather than on the ad itself.

However, for our own sake it does make sense to try and ensure that keywords inserted make a title that makes sense ;-)

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Re: dynamically inserted keywords

Top Contributor
# 2
Top Contributor

Hi there;

Yes ; otherwise you can find a "weird" ad-copy showing up with DKI.
Remember, as you already mentioned in your question, with DKI the you replace a default keyword with the keyword triggered the ad - NOT with the search query.


When you set the "other group" you need to pick your KWs carefully, so they will not compete with the DKI ad-group (and trigger the "other" ad).
The common practice to do it is to set the DKI with exact match KWs and have them (the exact match KWs) also as a negative KWs in the other adgroup. This strategy ensures that if a KW exactly matched a search query, the DKI keyword would trigger the ad.

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: dynamically inserted keywords

Top Contributor
# 3
Top Contributor
Good advice from Moshe - to which I would add that Google recently updated the way in which DKI is approved - you need to be careful with the use of plurals and that the resultant titles are grammatically correct - if they are not then the ads might not run.

Re: dynamically inserted keywords

Top Contributor
# 4
Top Contributor

Ohhh.  @stickleback ; Do you mean that the ad is instantly checked with any combination of DKI and if found  grammatically incorrect  - the ad might disproved?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: dynamically inserted keywords

Top Contributor
# 5
Top Contributor
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: dynamically inserted keywords

Top Contributor
# 6
Top Contributor
I'm not sure if this means the ad gets disapproved or (more likely) that the ad will not appear in that format - there will likely be other keywords and formats that would meet with approval. It would make sense that the block would be on the keyword - for that specific ad.... rather than on the ad itself.

However, for our own sake it does make sense to try and ensure that keywords inserted make a title that makes sense ;-)

Re: dynamically inserted keywords

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆
So Does this mean i have to use a long list of negative keywords in order to match a relevant search query (In case of DKI)?