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drop in clicks - landing page experience?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



One of my accounts experiences a sudden drop in its performance. The drop is more than 300% in the amount of clicks.
There had been no recent changes in the AdWords account. The only thing is that the account was paused for a day since the site was down (due to expired domain registration, which is now renewed)
And since all its campaigns were enabled again there's been a significant difference in the amount of clicks.
So I wonder, is it possible that the landing page has something to do with the drop in performance in adwords?

All its content and louding time is the same as before ...

And if so, what can I do to improve the performance?
Any advice would be highly appreciated.

2 Expert replyverified_user

Re: drop in clicks - landing page experience?

Top Contributor
# 2
Top Contributor

My initial thoughts: You have new competitors. I would look at auction insight to see who are the new competitors.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: drop in clicks - landing page experience?

Top Contributor
# 3
Top Contributor

Hi Mdz,


Besides what Moshe advised, I would ask you to read this article once. 


Hope it helps.


Ratan Jha

About Me: Community Profile | Ratan Jha INC.
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