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do Negative keywords

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# 1
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reduced cost for run ads

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author ryan l
September 2015

Re: do Negative keywords

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# 2
Top Contributor
Hi Ryan,

Negative keywords help you weed out unwanted clicks from irrelevant queries. Thus it helps reduce cost.

Referring you one article I wrote long back on Negative keywords:

Hope this helps you!

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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