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display targeting conflicts

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have the following display campaigns running:


  1. Remarketing for users that hit my site
  2. Managed placements of sites I know my ideal customers frequents
  3. Similar audience for people that have seen my conversion page + topics targeting for the particular category im interested in

All are doing well and I’m happy with performance BUT I’ve noticed that I’m getting clicks/conversions from some of the same placements across all 3 campaigns.  If I’m targeting in campaign #2, should I be excluding from all other display campaigns if adcopy/landing pages are the same?  Am I just competing with myself?

1 Expert replyverified_user

Re: display targeting conflicts

Top Contributor
# 2
Top Contributor

Hello there;

The option / opportunity  for broad exposure - if you set the campaign correctly is one of the "features" I like on  the display network.
If you are targeting different audience in each campaign, and minimized the "overlapping audience", then the clicks should be from different sources. So why would you like to exclude the site?

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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