display ads - guide pls
Re: display ads - guide pls
What I would change in those settings is the Location target to the second option .
If you want more clicks in a Display Campaign simply create more ad groups each with its own targeting, for example one ad group could be for 10 placements which share a common theme , another ad group for another 10 placements. By widening your targeting you can obtain more exposure for your ads.
Also include text ads to make sure you receive impressions when certain banner sizes are not allowed by a placement.
Before launching this campaign I would encourage you to take 30-60 minutes to go through these helpful tutorials about targeting, in order to fully understand what you will be achieving with the Display Network campaign :