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display ad and impression

Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

What can be the right technique to improve the ad performance for display campaign in terms of impressions with respect to placements and keywords? And what should be the right strategy to choose ideal placements for the ad by using display planner?

2 Expert replyverified_user

Re: display ad and impression

Top Contributor
# 2
Top Contributor
Hi Kapil,

Different people have different opinion to increase the ad performance in terms of Impression :-
As you are already using the placements with Keywords. In addition to that you can also work on targeting interest category with keywords.

You can use the Display planner to build your campaigns plan. Please follow the below link:-
https://www.en.adwords-community.com/t5/From-the-Community-Team/Display-Planner-Share-your-best-prac...

Hope that will help youSmiley Happy

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Re: display ad and impression

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hi Rakesh,

Thanks for your feedback and for the information you shared.

Kapil

Re: display ad and impression

Top Contributor
# 4
Top Contributor

Hi there;

I personally like the combination of Topics and keywords; This approach should ( with the limitation of contextual targeting) narrow  your ad  to appear  on websites  related to the topics chosen, and within those sites, only on    web pages  relevant to the theme of keywords,

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: display ad and impression

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
Hi MosheTLV,

But don't you think that this approach limits the ad exposure?

Re: display ad and impression

Top Contributor
# 6
Top Contributor

Correct;

But it narrows it to relevant audiences.

If you want exposure- go by  CPM - (and be ready to spend a lot ....)

 


@Kapil Mudholkar wrote:
Hi MosheTLV,

But don't you think that this approach limits the ad exposure?



Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: display ad and impression

Explorer ✭ ✭ ☆
# 7
Explorer ✭ ✭ ☆
Yeah,

Understood...And relevance is more important than the impressions...

Re: display ad and impression

Top Contributor
# 8
Top Contributor

Well...depending on your objective: assuming that "you are after" conversions (direct response), and not "after" exposure;

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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