AdWords
4.2K members online now
4.2K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

custom metrics

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everybody,

 

Is there any possibility to create a new (custom) metric in adwords - I want to create a new metric (conv + view-through conv.) and then a new "CPA" metric (cost/(conv + view-through conv.))?!

 

Thank you.

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Marius G
January 2016

Re: custom metrics

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hey Marius,

Great news! Starting today you can use formulas for the metrics you choose in your custom columns Smiley Wink

Have fun,
Clau

View solution in original post

Re: custom metric

Top Contributor
# 2
Top Contributor

Hi @Marius G unfortunately not.  Google did introduce "custom columns" a while back but they're limited to displaying existing column values based upon a specific segment, rather than the ability to combine metrics in some way.

 

Your only option really is to use a script to produce these figures for you, exporting them in an appropriate way (to a spreadsheet, email, etc.).

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: custom metric

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

I know about "Custom columns" - from there I started to ask myself (and my colleagues) if there is a way to create custom metrics - hope we'll have the possibility soon.

Thank you for your answer.

Re: custom metric

Top Contributor
# 4
Top Contributor
I believe it's on the "wish list" Marius, but it's a long list... Smiley Happy

Jon
AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by topic author Marius G
January 2016

Re: custom metrics

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hey Marius,

Great news! Starting today you can use formulas for the metrics you choose in your custom columns Smiley Wink

Have fun,
Clau

Re: custom metrics

Top Contributor
# 6
Top Contributor

Hi @Marius G, not sure if you've seen this, just announced:

 

https://support.google.com/adwords/answer/3073556

 

Custom Columns now support custom formulae.  Not tested this myself yet, but it's possibly a step closer to what you want.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: custom metrics

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thank you Jon_Gritton,
I already tested it and it works just fine.
Those Google guys can read my mind.
Hope for more improvements!
Enjoy ...