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cpp bidding - is anyone else seeing this?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Today for a few hours , one of the accounts we manage showed a cpp (cost per phone call) column when viewing ad groups. It allowed us to set a cpp bid. Then a few hours later this column disappeared. This was in an enhanced campaign.

 

Has anyone else seen this? I'm wondering if Google are re-introducing this feature or whether what I saw was just a glitch or bug of some kind.

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Marked as Best Answer.
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Accepted by topic author HYSPPC
September 2015

Re: cpp bidding - is anyone else seeing this?

Google Employee
# 2
Google Employee

Hi there, 


Thanks for your post in the Community.

 

CPP bidding is actually a feature that is gradually being deprecated so it will already be no longer available in some accounts and will be phased out overall in the coming months.

 

I hope this makes the situation a little clearer!

 

A.

Re: cpp bidding - is anyone else seeing this?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks Alys, that explains why I can no longer see it.