cpp bidding - is anyone else seeing this?
Today for a few hours , one of the accounts we manage showed a cpp (cost per phone call) column when viewing ad groups. It allowed us to set a cpp bid. Then a few hours later this column disappeared. This was in an enhanced campaign.
Has anyone else seen this? I'm wondering if Google are re-introducing this feature or whether what I saw was just a glitch or bug of some kind.
Re: cpp bidding - is anyone else seeing this?
Thanks for your post in the Community.
CPP bidding is actually a feature that is gradually being deprecated so it will already be no longer available in some accounts and will be phased out overall in the coming months.
I hope this makes the situation a little clearer!