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cpc is not showing up in my analysis

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hello all, Its been about two years since I have had to run ad words campaigns so I am definitely rusty and I am hoping you can help to answer what is probably a rudementary question.  Why is there no average CPC o the ad campaign page showing up 

Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: cpc is not showing up in my analysis

Top Contributor Alumni
# 2
Top Contributor Alumni
Hi Cristina,
Try this -
1. Log into AdWords and go to the Campaign page
2. Click on the Columns button (below main tabs)
3. Click on Customize Columns
4. Under the Performance menu, select Avg CPC
5. Click Add
6. Click Apply

That should solve it. Also, if you're running a Search Network Campaign then you're for sure doing CPC Bidding. However, if you're running on the Display Network, then there could be a chance you do CPM Bidding.

Customize AdWords data -
CPM Bidding (Display only) -