cpa and impression issue
one of my cpa display campaign showing some problem. It has drastically reduced the impression and lost 12lac impression in one day. Even increasing the target cpa bidding is not helping.
Re: cpa and impression issue
I'm not sure I understand what you're saying - can you post again, clarifying?
If what you're saying is that one of your CPA target campaigns is showing less traffic than it normally does, then the issue could be one of many things. For instance, if you're selling a product/service that's "hot" during this holiday season, then competition probably increased drastically in the last few days and you may have to bid much higher to reach the same number of people.
On the other hand, if your product/service is not "hot" during the holiday season, it may be that demand is just down.
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