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conversion optimizer

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# 1
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Just curious, has Conversion Optimizer officially been replaced by Target CPA bidding?  I have noticed quite a blending of terminology when looking for information on Conversion Optimizer.  Wasn't sure if a transition of some sort to Target CPA Bidding was occurring or what.  Any insights?  Thanks!

1 Expert replyverified_user

Re: conversion optimizer

Rising Star
# 2
Rising Star


It is still the same thing, the change is in name only.

for you reference:

Get more insights about target CPA within this link:

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