Re: conversion optimizer[ Edited ]
January 2014 - last edited February 2014
Thank you for posting on our Community forum. You ask a very open-ended question. From my experience plus what I've seen from the community, my answer is yes it can give you a better ROI versus not using it on a regular campaign.
My suggestion to you is to do a search for "Conversion Optimizer" in the Community (see screenshot). You'll find quite a few good discussions from the Community on the topic of conversion optimizer. For example, here is a list of threads that I found doing a search in the Community:
These are just a few good examples from the Community from a longer list from my search query. I also highly suggest you read up on About Conversion Optimizer from our Help Center page here: https://support.google.com/adwords/answer/2471188?hl=en
Once you have a basic understanding of Conversion Optimizer, you can start using it on your own AdWords account to see for yourself if it gives you a better ROI.
Re: conversion optimizer
In addition to the above reply I would reccomend you to read this quizzical pursuit https://www.en.adwords-community.com/t5/From-the-Community-Team/10th-Quizzical-Pursuit-Be-the-Commun...
There is similar question, has been put by Scott.
I would also suggest to read an article https://www.en.adwords-community.com/t5/User-Articles/Determine-Bid-Strategy-Based-on-Your-Conversio...
I hope that help you to understand how conversion optimizer help you to improve ROI.
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