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conversion optimizer

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# 1
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How does conversion optimizer use an advisers’cost -per-acquisition(CPA) Bid to determine the optimal equivalent cpc bid for each auction?

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Accepted by MosheTLV (Top Contributor)
September 2015

Re: conversion optimizer

Top Contributor
# 2
Top Contributor
Hi Bin,

Welcome to the community!

Using historical information about your campaign, Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it's eligible to appear.

Find more information in the link.

https://support.google.com/adwords/answer/2471188?hl=en

Deepak



Re: conversion optimizer

Top Contributor
# 3
Top Contributor
Hi Bin,

In addition of great point received by Deepak, Conversion Optimizer uses campaign’s past performance data as well as some external factors such as user’s locations, languages, browsers and operating system, Ad positions and its placements, time and competitions, Users Search terms and Quality score at the time of bidding—These all can be used by AdWords to define the predictive CPC bids to win the auction so that users will likely to convert.

Please follow the below link for more info:-

https://www.en.adwords-community.com/t5/Improve-results/conversion-optimizer/m-p/285957#M19242
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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