AdWords
4.7K members online now
4.7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

conversion optimizer

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

what information does conversion optimizer use to get the cpc bid each time the ads appear?

1 Expert replyverified_user

Re: conversion optimizer

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Bot,

Welcome to the AdWords CommunitySmiley Happy

In order to enable CPA bidding, your campaigns must meet the following criteria:-

1 Tracking should be enable.
2. The campaigns must receive the at least 15 conversion in 30 days.
3. Conversion should be generated at the same rate.
Thus to meet above all requirement you have to first set CPC then you can enable CPA.

But remember only 15 conversion in 30 days is not enough to get the proepr results in CPA bidding. In order to move the CPC to CPA bidding, try to gain a good number of conversions and campaigns should well structured. Because the CPA bidding works on your past campaign performance and you will be charged on Cost per click methods.

Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it's eligible to appear, using historical information about your campaign as well as some external factors:-Search terms, Users location, Competitions and Quality score at the time when a user performs searches on Google.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: conversion optimizer

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

is it historical conversion data or forecast data?

Re: conversion optimizer

Top Contributor
# 4
Top Contributor
Conversion Optimizer uses past historical data to optimize your campaigns. It does not work on the basis of forecast data.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’