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conversion optimizer

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# 1
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how does conversion optimizer use my CPA to get my CPC for each auction?

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Accepted by topic author Bob t
September 2015

Re: conversion optimizer

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# 2
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Somewhat like this: Predicted conversion rate * max CPA = max CPC. The CPC may be higher or lower, based on the how likely conversion optimizer thinks a conversion will be.

Yes, it's a little bit of a black box, but you can always give it a go and then compare it to historical performance.
Marked as Best Answer.
Solution
Accepted by topic author Bob t
September 2015

Re: conversion optimizer

Top Contributor
# 3
Top Contributor
Hi Bob,

Conversion Optimizer automatically finds the optimal equivalent CPC bid for your ad each time it's eligible to appear, using historical information about your campaign.

Find detailed information in the link below.

https://support.google.com/adwords/answer/2471188?hl=en

Deepak