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configuring a piggybacked Adwords pixel with DoubleClick Floodlight

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# 1
Visitor ✭ ✭ ✭

I am trying to configure a piggybacked Adwords Conversion pixel with DCM Floodlight to pick up Revenue data. How can I do that?

 

Original ID (modified for privacy issues):

<!-- Google Code for Ticket Purchase Conversion Page -->

<script type="text/javascript">

/* <![CDATA[ */

var google_conversion_id = 111111111;

var google_conversion_language = "en";

var google_conversion_format = "3";

var google_conversion_color = "ffffff";

var google_conversion_label = "F86zCID8olYQw_-xxx";

var google_conversion_value = 45.00;

var google_conversion_currency = "USD";

var google_remarketing_only = false;

/* ]]> */

</script>

<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">

</script>

<noscript>

<div style="display:inline;">

<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/111111111/?value=45.00&amp;currency_code=USD&amp;label=F8...

</div>

</noscript>

 

 

Solution tried but not working

<!-- Google Code for Ticket Purchase Conversion Page -->

<script type="text/javascript">

/* <![CDATA[ */

var google_conversion_id = 111111111;

var google_conversion_language = "en";

var google_conversion_format = "3";

var google_conversion_color = "ffffff";

var google_conversion_label = "F86zCID8olYQw_-xxx";

var google_conversion_value = "%pcost=!?";

var google_conversion_currency = "USD";

var google_remarketing_only = false;

/* ]]> */

</script>

<script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js">

</script>

<noscript>

<div style="display:inline;">

<img height="1" width="1" style="border-style:none;" alt="" src="//www.googleadservices.com/pagead/conversion/111111111/?value=%pcost=!?&amp;currency_code=USD&amp;labe...

 

Can anyone please offer some suggestion.

 

 

1 Expert replyverified_user

Re: configuring a piggybacked Adwords pixel with DoubleClick Floodligh

[ Edited ]
Rising Star
# 2
Rising Star

Hi there,

 

To ensure both the tags fire on a conversion, I'd recommend consolidating AdWords conversion & DCM FL tag with Google Tag Manager. After setting up a GTM container, you can set the same rule (for eg: 'URL equals thankyou.html') for both these tags to fire.

 

Another advantage of using GTM is that it is now intergrated to DCM. So you can push FL activities directly from DCM to Tag Manager and readily use them there. More info here.

 

Hope that helps!

Sumanth

 

 

Sumanth Sridhar

Re: configuring a piggybacked Adwords pixel with DoubleClick Floodligh

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi Sumanth,

Unfortunately, we don't have the option of implementing Google Tag manager. We have to work with DoubleClick's Floodlight technology. Any idea how the Adword pixel needs to be modified to accommodate DCM / DFA macros?

Thanks

Re: configuring a piggybacked Adwords pixel with DoubleClick Floodligh

Rising Star
# 4
Rising Star

Hi Dilraj,

Sure. You can piggyback AdWords conversion pixel from the DCM interface, without making any changes to either of the tags. Please follow these steps to do so:

  1. Navigate to Floodlight Configuration and ensure the tag is Dynamic (box checked), as this is a pre requisite for piggybacking. Enabling this option requires access. so if you aren't able to do it, please check with colleagues or users with higher access level.
  2. Then navigate to the Floodlight tab by clicking on the Floodlight
  3. Paste the Conversion tracking code in the default tag section at the bottom of the page

Note: While Piggybacking ensure both the tags are fired, it doesn't make any changes to the FL script. So you'll have to paste the FL tag (in the conversion page) as it is.

Hope that helps!
Sumanth

Sumanth Sridhar

Re: configuring a piggybacked Adwords pixel with DoubleClick Floodligh

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi again, what all you have mentioned has already been done!

I need to pass the dynamic revenue value in the code, so if you look at the code....
var google_conversion_value = 45.00;
versus
var google_conversion_value = "%pcost=!?"; (%pcost) is the macro to pass the rev information.

How can this be tweaked?

Thanks


Re: configuring a piggybacked Adwords pixel with DoubleClick Floodligh

Rising Star
# 6
Rising Star

Hi Dilraj,

 

Where does the code (you're trying to change) go? For piggy backing, you don't have to make changes to any of the codes. 

 

Step 1 would be pasting AdWords conversion code (without any changes) in the 'default tag' section of the Floodlight in DCM. Have you done that? If so, step 2 would be to paste the Floodlight tag (without any changes) in the website's conversion page. This would ensure AdWords conversion tag fires whenever the FL tag fires.

 

If your objective is to track conversions through AdWords and dynamic revenue through FL tag, it is taken care in Steps 1& 2. Could you explain your motive behind modifying AdWords conversion code?

 

 - Sumanth

 

Sumanth Sridhar

Re: configuring a piggybacked Adwords pixel with DoubleClick Floodligh

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
The macro is needed. Step 1 and Step 2 will not guarantee that the revenue captured in the floodlight will be passed into the conversion pixel. The macro is correct, however, you need to use the ; instead of a ? mark. If you dont have this setup, its not like the revenue will magically be populated into the conversion pixel, thats why the macro is needed.