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company in plural is triggering companies ?

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone

 

I'm using in some keywords the word "company" and "companies" because in my ads I was to be able to display those 2 keywords plural and singular.

 

But now I have "This keyword is triggering other ads with a similar keyword" because of it, so my question is really, does it really matter? Is Google will display the best of both or just not display then until I fix the issue?

 

Thanks

1 Expert replyverified_user

Re: company in plural is triggering companies ?

Top Contributor
# 2
Top Contributor
You don't need to include "plural KW" separately. This is a redundancy: close variant of a KW "automatically" added.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: company in plural is triggering companies ?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Yes I agree, the only thing is I need to adapt my ads depending on if somebody is looking for A company or some companies, that's the trick... :/