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click through rate dropped through the flor

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I am having the same issue and have made no changes.

 

I would have expected similar results for today as I did last week the week before and indeed the weeks months prior to that. 

 

What has changed I need some orders?

 

Re: click through rate dropped through the flor

Explorer ✭ ✭ ☆
# 2
Explorer ✭ ✭ ☆
Hi Ian,

To help you better could you be share more details- like the account & daily budget, type of product, keywords/ad copies approved or disapproved, etc.

Regards
Rohit Khanna

Re: click through rate dropped through the flor

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭
Hi Lan P

There several other reasons for decrease in CTR. There might some competitor that have started running a offer, so it is quiet obvious that you CTR may get down. You can also look at the auction insight report for change in impression share of your competitors.

Instead of looking at the campaign or ad group level, I suggest that you look for keywords where your CTR is down as compared to last week and then try to find out reasons for it.

I hope it help, please post again if you need any suggestion or help.


Abhishek