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can we use dynamic keyword insertion in display network?

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# 1
Visitor ✭ ✭ ✭

I am running dynamic keyword insertion in display netword but not sure is this a right way to do so or i have to create ad for display netword without using dynamic keyword?

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Accepted by topic author rahulmalik
September 2015

Re: can we use dynamic keyword insertion in display network?

Top Contributor
# 2
Top Contributor

Hi Rahul,

 

Yes theoretically you can use dynamic keyword insertion in display network.

 

This is what Google says - Keyword insertion works for campaigns that target search only, the Search and Display Networks, or the Display Network only.

 

But I am not sure how effective this will be. Because in display network no one particular keyword is used to trigger your ads, so keyword insertion may not function effectively.

 

Info

 

 

Re: can we use dynamic keyword insertion in display network?

Top Contributor
# 3
Top Contributor

I would be cautious using DKI on the display network;

You don't exactly know which keyword triggered your ad, since they all work collectively ad a theme. (i.e which keyword matches the page content ). That may cause unclear / obscure ad-text

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: can we use dynamic keyword insertion in display network?

Follower ✭ ✭ ☆
# 4
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I have never used it in Display Network campaign. I think it is dangerous to use there.

Re: can we use dynamic keyword insertion in display network?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks....