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can i use re marketing on mobile apps without actually having an app?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I opened a mobile app campaign, in the display network targeting section i choose a remarketing list and i dont see any impressions.

Is it because my list is compiled from users that came from the web and not mobile apps?

 

Re: can i use re marketing on mobile apps without actually having an a

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
Hi Josef

Remarketing campaigns work based on cookies placed on a visitors computer. If a user visits your site from a computer a cookie that is placed on that computer is not shared with his/her mobile device. So you wont be able to retarget that user via his/her mobile device.

Also, it depends on the purpose of creating your Remarketing campaign in the first place. If you are trying to target users who have visited your site but have not downloaded your app then you would need to create a Custom Combination list for your Remarketing campaign, however, Custom Combination lists are currently not supported for mobile app remarketing lists.

https://support.google.com/adwords/answer/2476688?hl=en

Re: can i use re marketing on mobile apps without actually having an a

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi Eric,

 

Thanks for the help!

 

Cheers,

 

Josef.