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can I use '-' symbol in keywords ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi, can I use '-' symbol as part of word in keywords and not as negative match ? e.g. in phone number 123-456-7890 or in words "word-with-minus"

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Oleg G
September 2015

Re: can I use '-' symbol in keywords ?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Oleg,


Welcome to AdWords Community.


AdWords does not read the symbol or non-letter character, when they appear in keywords. Google only identifies the non-letter character ampersand "&". e.g. "mba & bba keyword" is different "mba and bba".


However, Please refer to this link, this has some good information you are looking to find.


You can find an answer here in this post from Rakesh Kumar


Hope this Helps.

- Prashanth Reniguntala

Re: can I use '-' symbol in keywords ?

Top Contributor
# 3
Top Contributor



The acceptable symbols are ampersands (&) and accent marks (á). Apart from this, if you add the symbol "-" this would be ignored.


See this screenshot for more insights:-




More details here: