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can I use '-' symbol in keywords ?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi, can I use '-' symbol as part of word in keywords and not as negative match ? e.g. in phone number 123-456-7890 or in words "word-with-minus"

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Marked as Best Answer.
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Accepted by topic author Oleg G
September 2015

Re: can I use '-' symbol in keywords ?

[ Edited ]
Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi Oleg,

 

Welcome to AdWords Community.

 

AdWords does not read the symbol or non-letter character, when they appear in keywords. Google only identifies the non-letter character ampersand "&". e.g. "mba & bba keyword" is different "mba and bba".

 

However, Please refer to this link, this has some good information you are looking to find.

http://www.rocketclicks.com/industry-news/breaking-down-how-symbols-and-punctuations-affects-adwords...

 

You can find an answer here in this post from Rakesh Kumar

https://www.en.adwords-community.com/t5/Advanced-Features/symbols-in-search-keyword/m-p/276567/highl...

 

Hope this Helps.

- Prashanth Reniguntala

Re: can I use '-' symbol in keywords ?

Top Contributor
# 3
Top Contributor

Hello,

 

The acceptable symbols are ampersands (&) and accent marks (á). Apart from this, if you add the symbol "-" this would be ignored.

 

See this screenshot for more insights:-

 

Keywords.png

 

More details here: https://support.google.com/adwords/answer/2453980?hl=en

 

Pankaj