can I use '-' symbol in keywords ?
Re: can I use '-' symbol in keywords ?[ Edited ]
November 2014 - last edited November 2014
Welcome to AdWords Community.
AdWords does not read the symbol or non-letter character, when they appear in keywords. Google only identifies the non-letter character ampersand "&". e.g. "mba & bba keyword" is different "mba and bba".
However, Please refer to this link, this has some good information you are looking to find.
You can find an answer here in this post from Rakesh Kumar
Hope this Helps.
- Prashanth Reniguntala
Re: can I use '-' symbol in keywords ?
The acceptable symbols are ampersands (&) and accent marks (á). Apart from this, if you add the symbol "-" this would be ignored.
See this screenshot for more insights:-
More details here: https://support.google.com/adwords/answer/2453980?hl=en