campaign structure dilemma
I need your opinion...
I m building an adword account for an organisation that offers the same range of services but for different children group age. The campaigns will target the same geolocation. Since a lot of services are the same from one age group to another (daycare etc), I am trying to find a strategic structure with no keywords repetition.
I am afraid that if I structure the account according to the age groups ( 1 campaign by age group and the adgroups would be the services), i will have a lot of similar adgroups (same keywords but different ads).
I am thinking organizing it by services:
- Main similar services (organized in campaigns) then the agroups would be organised according to ages
- Also I would add campains that are very specific services that are different from one group age to another...
Am I thinking right?
Thank you for your help
Re: campaign structure dilemma
If you use one campaign per age group, you should then consider using Phrase and Exact match types for your keywords. That way you'll have a lot more control on how they are triggered, and less chance that they'll compete themselves. More info about this here:
I guess that thinking about the use of Match Types is the best thing for you, since you have a bunch of similar keywords. It' add a little more work to manage and create the structure, but you'll have solid results with no interference from one another.
Hope this helps.
Leandro Martinez | Basta1Click