Re: best words to use for Wedding card laser cut designs?
It is doubtful with something that narrow, that you will find keywords that you consider most apt.
The most descriptive keyterms won't have traction in google. So, you go with the broader keyterms, and then highly leverage the Ads through KW insertion, and/or narrow descriptions of "Laser Cut Wedding Invites" in the title. You may end up with some high impression counts, low CTR rate situations, but the clicks will be relevant. Make sure the landing page is highly optimized - this is critical in situations perhaps where the descriptive vocabuary in google is not available/favorable.