best remarketing strategy
If I have a insurance web site and the client wants get more click through conversion rather than view through, what are the best practices for this vertical and what re-marketing lists grab more clicks?
Thanks for the help
Re: best remarketing strategy
Hi @pavan h, I can't speak for the particular vertical, but the general best practice for any Remarketing Campaign is to focus upon those customers who indicate a strong interest. So, in the case of direct online sales, a good indicator would be that they placed items in their basket and abandoned.
For something like insurance I'd be looking at things like visiting key pages showing costs, the contact page, etc. Try to find a number of indicators that would suggest that particular visitor was very interested.
Don't forget the Ads themselves; it may be useful to use specific "please come back" type Ad copy to encourage the visitor, rather than just your normal copy.