Re: best keywords for women's fashion clothing[ Edited ]
September 2014 - last edited September 2014
You first need to conduct a keyword research to identify your business keywords and after recognizing the keywords, it's time now to run them and once the keywords accrue data you can now know what works best and what not, then you can take more decisions such as biding high on keywords with high performance and bidding low on low performance keywords.
The first thing you should do when conducting a keyword research is to identify your customers. Once you build a mental profile of your customers, put yourself in their shoes , think like them what words or phrase they can use to search for your service.
After picking some keywords, it's time now to get more ideas and suggestion using the keyword planner or any other tools or ways such Google trends, Google search auto-complete, searching your website and researching your competitors' sites.
Finally, group those keywords into themes in which each ad group has specific keywords directly related to your ads and the landing page.
The bottom line is that you can't tell which keywords can work best for your business without testing them.
How to pick the right keywords: https://support.google.com/adwords/answer/2453981?hl=en
The keyword planner:- https://adwords.google.com/KeywordPlanner
Google trends:- https://www.google.com/trends/