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all the keywords are no longer shown

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# 1
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3 days ago, i set up all keywords and launched my campaign, everything worked fine. But today when i checked them, i found all the kewords are no longer shown on Google search result, and the status says: Your keyword isn't triggering ads to appear on Google right now due to a low Ad Rank.  what happened? if the problem is low Ad Rank, why this problem didnt come up till today?

1 Expert replyverified_user

Re: all the keywords are no longer shown

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Team1 S;

 

Your QS has most likely dropped.

 

You initial QS is not actually yours. It is "given" to you, based on other advertisers' QS for the same keyword. (Based on exact match.)

When your campaign starts to gain impressions (above 1000). your own QS(s) start to be calculated. This is the point when it, probably, dropped, and as a result your ad-rank dropped. (ad rank= QS * bid)

 

Work on your QS!

You will find many articles on QS in our user articles sections (On upper navigation bar).

 

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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