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advanced settings & delivery method

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm trying to increase my CTR for my ads as that particular ads is only get 1.7% CTR. 

 

I was thinking of adding a new ad to test if this will works out better? 

 

Should i change my Ad delivery method from optimize for clicks or rotate evenly? 

 

Thanks!

Re: advanced settings & delivery method

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
To run effective A/B testing, sure you need to rotate your ads evenly, so they can have the almost same number of impressions as Google won’t start favoring the ad with the highest click-through rate automatically and allows you to run your experiment for as long as you wish in which you can make decisions easily about what working or not.