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# 1
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Hi Guys. My question is,what ist the best way to get a better rank in google ads?  now i have 5-6, but i want 3-4.

should i pay more for "pay per click" or what would you recom. ?


thank you

1 Expert replyverified_user
Marked as Best Answer.
Accepted by Theresa_Zook (Top Contributor Alumni)
September 2015

Re: ads

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi Irene,


Your ad position is determined by your Ad Rank in the auction. Your Ad Rank is a score that's based on your bid and your Quality Score.


So increasing your bids (pay more) can improve your ad position.


But trying to increase your quality score is the most profitable way, as this will improve your ad rank and also reduces your cost per click.


Find more information about ad rank, quality score and how to improve it in the links below.


Ad rank - https://support.google.com/adwords/answer/1722122


Quality Score - https://support.google.com/adwords/answer/2454010?hl=en


Improve ad quality - https://support.google.com/adwords/answer/2404196


Hope this helps,



Re: ads

Top Contributor Alumni
# 3
Top Contributor Alumni
Hi Irene,
To add to Deepak's great answer about increasing your Quality Scores, there are some quick ways you can work to increase your Quality Scores -
1. Add Negative Keywords - reducing the amount of irrelevant queries your Ads are serving for will reduce your Impressions and increase your CTR.
2. Write Targeted Ad Copy - make sure that the Keywords you're bidding on and the Keywords that your Ads are serving for are featured prominently in your Ad Copy. This should help improve the CTR of your Ads.
3. Make sure your Landing Pages are relevant to your Keywords.

Add Negative Keywords - https://support.google.com/adwords/answer/2453972?hl=en
Landing Page Experience - https://support.google.com/adwords/answer/2404197?hl=en