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ads: what you see is not what you get

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have discovered a big difference between the text of my ad appearing on google and the same as shown during ad editing on adwords. I am showing both as they appear in the top position.

 

Why does the website URL appear on the top line, instead of the text I designed? That's a pretty radical difference. That would have a big impact on the CTR.

 

On google (test as well as in actuality)

 

Positive Psychology - Pursuit-of-Happiness.org‎
Ad www.pursuit-of-happiness.org/Positive‎
Positive Psychology. Live Webinars. Online Certificate Courses
How Happy are You? Quiz

Online Certificate Course

 

On adwords

 

Authentic Happiness - Positive Psychology. Live Webinars.
Pursuit-of-Happiness.org/Positive
Online Certificate Courses

1 Expert replyverified_user

Re: ads: what you see is not what you get

Top Contributor
# 2
Top Contributor

Hi Mark s,

 

Welcome to AdWords Community.

 

To me, it's more than what I see. I will tell you why... Domain URL that shows with my Ad Headline when at the top placements, gives me added exposure by including my domain URL. It obviously seperates me from the rest and gives me additional branding opportunity.

 

Google says -

 

 

You can read more here http://adwords.blogspot.in/2011/05/showing-display-url-domain-in-headline.html

 

Thanks
Ratan Jha