ads: what you see is not what you get[ Edited ]
March 2015 - last edited March 2015
I have discovered a big difference between the text of my ad appearing on google and the same as shown during ad editing on adwords. I am showing both as they appear in the top position.
Why does the website URL appear on the top line, instead of the text I designed? That's a pretty radical difference. That would have a big impact on the CTR.
On google (test as well as in actuality)
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Re: ads: what you see is not what you get
Hi Mark s,
Welcome to AdWords Community.
To me, it's more than what I see. I will tell you why... Domain URL that shows with my Ad Headline when at the top placements, gives me added exposure by including my domain URL. It obviously seperates me from the rest and gives me additional branding opportunity.
Google says -
We’ll automatically show your display URL domain in the headline for select top placement ads on Google. As a result, your brand will be featured more prominently in your ad, and you can use the text in the headline to highlight other information. Potential customers, on the other hand, will be able to more easily identify the site to which they’ll be taken after they click on your ad.
You can read more here http://adwords.blogspot.in/2011/05/showing-display-url-domain-in-headline.html