adjusting remarketing bids
we have a remarketing campaign for a list called "all visitors"
i want to change the bid for it.
when i go to the "display network" tab and click on "interests and rmarketing", i see this list, and i see a column for Max CPC, which says "Auto: Rs 4.64"
the Avg CPC is Rs 13
when i click on this column, nothing happens.
1. how do i change my bid?
2. why does it say Rs 4.64 in the max CPC column and have a Avg CPC of Rs 13?