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adjusting remarketing bids

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# 1
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Hi,

 

we have a remarketing campaign for a list called "all visitors"

 

i want to change the bid for it.

 

when i go to the "display network" tab and click on "interests and rmarketing", i see this list, and i see a column for Max CPC, which says "Auto: Rs 4.64"

the Avg CPC is Rs 13

 

when i click on this column, nothing happens.

1. how do i change my bid?

2. why does it say Rs 4.64 in the max CPC column and have a Avg CPC of Rs 13?

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by PPCBossman (Top Contributor)
September 2015

Re: adjusting remarketing bids

Top Contributor
# 2
Top Contributor

Hi mktgboltell,

 

At the top of the AdGroup, look for "Ad group bids (Max. CPC) Edit ", click on edit.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords

View solution in original post

Marked as Best Answer.
Solution
Accepted by PPCBossman (Top Contributor)
September 2015

Re: adjusting remarketing bids

Top Contributor
# 2
Top Contributor

Hi mktgboltell,

 

At the top of the AdGroup, look for "Ad group bids (Max. CPC) Edit ", click on edit.

 

Best of Luck!

 

Pete

 

petebardo -- Deadhead doing AdWords