4.7K members online now
4.7K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me

adjusting remarketing bids

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭



we have a remarketing campaign for a list called "all visitors"


i want to change the bid for it.


when i go to the "display network" tab and click on "interests and rmarketing", i see this list, and i see a column for Max CPC, which says "Auto: Rs 4.64"

the Avg CPC is Rs 13


when i click on this column, nothing happens.

1. how do i change my bid?

2. why does it say Rs 4.64 in the max CPC column and have a Avg CPC of Rs 13?


1 Expert replyverified_user
Marked as Best Answer.
Accepted by PPCBossman (Top Contributor)
September 2015

Re: adjusting remarketing bids

Top Contributor
# 2
Top Contributor

Hi mktgboltell,


At the top of the AdGroup, look for "Ad group bids (Max. CPC) Edit ", click on edit.


Best of Luck!




petebardo -- Deadhead doing AdWords