ad on first page[ Edited ]
February 2015 - last edited February 2015
I noticed during my day to day search's that at times there are no ads on first page but many ads on 2nd and 3rd.. If their are no higher bidder why don't these Ad's appear on first page?
Welcome to the AdWords Community
It is hard to tell that there is no competition and there is no ads on your keywords in the First Page. If You are not seeing any ads on the keywords, it does not mean no one is advertising on the keywords. It all depends on the many external factors, Like Location, Time, and Devices.
Please follow the below article where it has been explain:-
In addition of this, Google also defined some threshold to appear the ads on First page and Top Page. This Threshold is calculated based on -- Ads Quality, Quality Score of the keywords, Relevancy of search terms with Ads and its corresponding landing page, Landing page experience etc.
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Besides Rakesh's great answer, there can be one more reason. If you happen to search the same set of keywords time and again over time, Google may reduce the frequency of ads shown to you for those keywords. So much so that you may see very few or no ads on the first page. This is sometimes to protect the interest of advertisers. How?
Consider a state where advertisers use Conversion Optimizer, how does Google try to bring them more possible conversions? Yes, also by filtering out ads to such users who are information seekers or less likely to convert. This becomes possible because Google knows your search behaviour and shows you ads accordingly.
So, when you see no ads for a keyword on the first page, it does not mean there are no advertisers, or no body is willing to go for first page bids. It may be a deliberate action by the system to bring advertisers more benefits from advertising by showing ads to more to people who are likely to convert, and less to searchers who are simply searching and doing researches.