Below are some tips to create effective Ad copy:
1. Include your Targeted Keyword in your Head Text
2. Include Top Keyword in the path field
3. Match your ad to your landing page
4. Highlight what makes you unique
5. Description should be informative and end the ! mark (Like Request A Quote!, Call Now! etc.)
6. Avoid generic language in your ads and create a Strong Call to Action
7. Implement all Ad Extensions that make sense for your business, trying for at least four.
There are some more option to make your AD effective.
To know more on Write successful text ads
Hope this will help.
Hi @Sudha M,
Though writing good ad copies impact the Ad relevance and CTR but to improve the CTR, your keywords, keywords match type, negative keywords, ad positions also matters a lot.
So, you need to focus on all these elements.
Archit, AdWords Rising Star, Community Profile
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