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ad blocking on iOs: what changes for adwords search and display ads ?

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I don't success to find a clear answer to know what will be the impact of the embedded ad blocking iOs system in mobile.

 

Does it affect only display ads or also the google search ads ?

 

Thanks for reply

 

Bastien

1 Expert replyverified_user

Re: ad blocking on iOs: what changes for adwords search and display ad

Top Contributor
# 2
Top Contributor
Hi Bastien,
Like with desktop browsers, it depends on the ad blocking extension used.
There's been a few discussions on this topic already (have a search and see) and most block both display and search ads.

Of course, blocked means blocked so they do not generate impressions so it's nothing to worry about.

Personally, I think that ad blockers are a good thing. The sooner the nasty ad networks and publishers pushing intrusive ads disappear, the sooner we can all get back to work.

Re: ad blocking on iOs: what changes for adwords search and display ad

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
Hi Dave,

Thanks a lot for your reply.

I agree with you. It will clean some intrusive ads.