ad blocking on iOs: what changes for adwords search and display ads ?
I don't success to find a clear answer to know what will be the impact of the embedded ad blocking iOs system in mobile.
Does it affect only display ads or also the google search ads ?
Thanks for reply
Re: ad blocking on iOs: what changes for adwords search and display ad
Like with desktop browsers, it depends on the ad blocking extension used.
There's been a few discussions on this topic already (have a search and see) and most block both display and search ads.
Of course, blocked means blocked so they do not generate impressions so it's nothing to worry about.
Personally, I think that ad blockers are a good thing. The sooner the nasty ad networks and publishers pushing intrusive ads disappear, the sooner we can all get back to work.