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Youtube Retargeting

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have quick question how I set up re-targeting viewers of a webpage with youtube preroll ads.

 

So user goes to my site, then they are added to my re-targeting list and they see my pre-roll youtube ads, which when clicked on they are taken to my site.

 

How do i do this?

 

im trying to find a guide but struggling, thanks for your help in advance.

1 Expert replyverified_user
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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
September 2015

Re: Youtube Retargeting

Rising Star
# 2
Rising Star

Hi GAK,

 

As far as I could gather, you'd like to retarget your site visitors with InStream ads when they visit YouTube. You can do this by adding the remarketing list (usual display list, not the video list) as a targeting criteria in your Video campaign. Screenshot here.

 

Feel free to write back with questions.

 

Sumanth

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Youtube Retargeting

Rising Star
# 2
Rising Star

Hi GAK,

 

As far as I could gather, you'd like to retarget your site visitors with InStream ads when they visit YouTube. You can do this by adding the remarketing list (usual display list, not the video list) as a targeting criteria in your Video campaign. Screenshot here.

 

Feel free to write back with questions.

 

Sumanth

Sumanth Sridhar

Re: Youtube Retargeting

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hi,

would you be able to explain further or show me on video how to do this please?

when I click on targets, then remarketing list and attempt to make a remarketing list, it will only allow me to create one relating to my youtube video channel.

i dont want that, i want a list of people that has viewed my webpage.

how do i do that? and surely i should have to put a pixel on my webpage?

any ideas.

Thanks !

Re: Youtube Retargeting

Rising Star
# 4
Rising Star

There are two steps here  - creating a list and targeting it in a campaign. 

 

You'll have to first create a Display Remarketing list (not the video one) from shared library, then paste the code on all pages of your website to start capturing users. Step b step instructions here.

 

After creating the list and pasting the code, you can add the remarketing list to the video campaign as a targeting method, as shown in the previous screenshot.

 

Feel free to write back!

Sumanth

Sumanth Sridhar